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Garrett-Evangelical Theological Seminary
Role: User Interviews, Branding, Web Design, Information Architecture, User Experience
Team: Glantz
CHALLENGE
Garrett was undergoing major organizational shifts that warranted a full rebrand. They needed to align their brand tone to be representative of a more progressive and inclusive student body and faculty without losing a sense of tradition.
SOLUTION
We rebranded and reframed Garrett’s content strategy to address the pivotal restructure. We uncovered user insights by conducting interviews with Garrett’s faculty, students, and staff that helped the team resolve conflicting biases and make strategic decisions with speed and confidence.
DATA, REPORTS AND USER INTERVIEWS
Our first step was a comprehensive discovery of what makes university websites successful. We also engaged directly with the Garrett community through a series of interviews to empathize with and understand what would make the project a success for their students and alumni, as well as faculty and staff.
USER TESTS WITH WIREFRAMES
Once we had completed the discovery phase, we distilled our insights into wireframes for user testing. The user experience and design was later extended to the Styberg Library's website.
ALIGNING WITH MOODBOARDS
Since we were collaborating in large teams, it was important to explore creative directions in the most democratic way possible. We held forums using digital whiteboards for the Garrett team to leave comments.
A WEBSITE FOR GARRETT & STYBERG
After aligning on creative territories that felt the most authentic to Garrett, we extended their brand identity to the web to capture the hearts of a new generation of theologians around the globe.
REUSABLE, FLEXIBLE COMPONENTS
Garrett experienced major shifts in their program offerings as a consequence of the COVID-19 pandemic. We were able to make quick adjustments and additions by designing and developing the Garrettt and Styberg websites with modular components.
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